2015 - 2010 UX Director, Alef Arabia, Hybrid, Saudi Arabia.
Highlights
2010 - Lead a pioneering Design-Led Software Development Shift in Saudi Arabia
Al Alef Arabia, first UXD based company specialized on mission critical applications that worked with government organizations,
Improved Readiness, Royal Airforce of Saudi Arabia RSAF
Sentimental analysis of people, National security council of Saudi Arabia
Improving efficiency in clearing cases, Dubai Courts of Justice
Reviving Egypt with Economic development, after the Arab spring, for Arab League & IDB
#AlefArabia #Government
Collaborated with Michigan State university
to conduct “remote user testing & research” & study university students who are cricket fans at Cricking App by Fanisko LLC.
#Fanisko #Sports
Contributed to attain the CMMI Level 3 in 2003
@HCL Technologies, I prepared and documented the new “Design First Approach” for the software development process, this played an important part in better quality assurance and attain the certification of Level 3 of Capability Maturity Model Integration (CMMI) framework, in 2003.
#HCLTechnologies #QualityAssurance
Early adopter of latest technologies
2024 - Artificial Intelligence, used in UX design to reduce time and resources by 75% while creating assessments
to create content used to evaluate users
to determine which UX approach and techniques are the best for required outcome
to identify which key metrics made the impact for stakeholders
#Telfaz #2024 #AI #UXD #Analytics
2014 - NLP sentimental analysis, to identify people’s opinion on announcements made regarding amendments declared by the government
by choosing to study “social media platforms” as the right place to capture conversations of roughly 10,796,849 citizens using social media.
#AlefArabia #2024 #Security #NLP
2016 - Machine learning, to learn and execute repetitive tasks
to relieve HR teams from mundane tasks from 60 to 15% of their total effort required per requirement per client.
Tracks, monitors, and computes top candidates from first encounter
#Recrumentmonk #2024
2024 - "VR based Stroke Rehabilitation using Bio / Neurofeedback"
I participated as Honorary advisor to this project under BIRAC's BIG scheme which supports proof-of-concept for novel technologies.
#BrainwavesNeroRehabSolutions #Medical
My strategy for 2025 would be
1
to move UX Research teams from tactical to strategic
We need to get research teams to find the gaps for achiving long-term outcomes amd then work on them.
2
implement "UX DesignOps" for all products here on
Making your product development and release more predictable, by optimizing the design processes, people, and technologies and streamline product design and add business value.
3
Bring in my "AI game" for UX activities
To reduce spending time on repetitive mundane activities, generating Design systems, creating surveyes, getting and building AI automation.
Enhancing UX Design, by adopting technological advancement due to AI, after Internet, and Mobile.
The AI is still not mature, and has these problems
due to hallucinations
inconsistent output
privacy and security concerns
Compiles 48,720 Questions, twice annually
Digiassess - 2020
Planned and created the foundational blue print of process and core UI elements.
Done for 203 Assessments, and 60 Questions each. Based on national or international skill based outcome frameworks Validated in 3 stages, using unique UI, and a military grade secure delivery system that downloads minutes before the exam.
Heuristics evaluation done for https://cup.moc.gov.sa an interactive 3D environment designed for VR / Web / Mobile platforms. validate, classify, quantify, and help prioritize fixing problemes that make significant impact.
A Redesign that actually brings relief than revolt
Huut - 2023
Voice First Social media Mobile App's existing users of any app are generally resistant to change and for apps that not well designed users tend to get used to workarounds and get annoyed when they have to relearn