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Professional Experience
With a rich and dynamic career spanning over 27+ years, I have honed my skills in design leadership and management as a Director for multiple projects, to building specialized teams for both Design, research, and frontend development for dynamic landscape of startups, B2B, Enterprise, SaaS. My professional journey has taken me across diverse industries.

I thrive in fast-paced environments and embrace challenges with enthusiasm. My dedication to crafting effective solutions and my ability to adapt within this ever-evolving creative industries define my professional capabilities and ethos. If you're looking for a seasoned professional adept at orchestrating success across multifaceted teams and complex domains, let's connect and explore the possibilities.

My experience spans over 27 yrs

02 Years 1999 - 1997Independent Consultant, WFO, Chennai. 10 Years 2025 - 2015UX Business Consultant,WFH, Chennai. 10 Years 2010 - 1999UX Designer, HCL Tech, WFO, Chennai. 05 Years 2015 - 2010UX Director, Alef Arabia, Hybrid, Saudi Arabia.

Few notable companies and client projects
Velocity Technology Associates, Inc
2023 - 2024 | Product Design Consultant, Remote.
Key Contributions
  • Redesign their client’s complex ERP looking CRM web application, to a more humane intuitive application.
Notable Client Projects
Client’s App Redesign - Natural resources mining CRM
www.velocitytechassoc.com, Houston, Texas
Amtex Systems Inc., IT Services (MNC)
2022 - 2023 | Product Design Consultant, Full Time, Remote.
"Successfully advocated for the adoption of a design system across all product teams, resulting in a 25% reduction in design inconsistencies and a 10% improvement in development efficiency."
"Implemented a faster feedback loop that was directly integrated with Jira, it reduced the design cycle time by 15%, leading to improved time-to-market of new products."
“Revolutionized the way data integrity can be upheld even at grass root level using a process that used block chain to manage personal and financial data. This helped the Bank to monitor the countless streams of financial data at the micro level.”
Key Contribution
  • UX design services were provided for various projects both internal and external
  • Improved UX maturity of the organization and Institutionalization of UX
  • Improved existing design process and Management
  • Collaborated on Business Development proposals
  • Provided Training and Mentorship
Notable Client Projects
  • 🢒 Huut – Mobile & Web voice First social media app - Huut.com
  • 🢒 SchoolSkies – Mobile App for School Management - Schoolskies.co
Kutung Design Labs, IT Design Services (MNC)
2021- 2022 | UXD Director Design, Full Time, Remote.
UX Institutionalization
Key Contribution
  • Hiring resources for specific design roles
  • Established Institutionalization of UXD
  • Set Intranet to be the central hub for communication and resources
  • Collaborated on team building, morale, hiring, and up-skilling
  • Business Development
  • Training & Mentorship
New Service Design & Products
  • Created a custom hiring process for creative resources
  • Improved productivity and reduced dependence by persuading the need for a
  • central intranet for onboarding resources, sharing assets, project management, and all office communication
Digival IT solutions, Edutech Product (Startup)
2019 - 2021 | Principal Designer Full Time, Remote.
"Successfully hired and mentored a team of 5 designers, resulting in a 3x increase in speed of delivery, 2x increase in productivity and a significant improvement in their design skills.”
"Implemented a faster feedback loop that was directly integrated with Jira that reduced the design cycle time by 15%, leading to faster time-to-market for new products."
Key Contribution
  • Built a multi-skilled UXD team for all aspects of design
  • Built the foundation of building a Unified design system for multiple products
  • Implemented a custom design process and tools for the design, testing, development, and management teams to work efficiently
  • Collaborated on team building, morale, hiring, and up-skilling
New Multi Product - Edu-Tech
  • Designing the bundle of products DigiAssess, DigiSchedule, DigiClass, Digi Learn.
Recruiting Monk, HR Consulting (Startup)
2015 - 2018 | Principal Designer Full Time, Remote.
“UX consultation done for the business alignment and capability of the companion chat bot “FellowBot”, that takes the load off recruiting”
"Using the Chatbot, NLP and Machine learning, replaced mundane HR tasks with chatbot, resulting in increase of productivity by 60%
Key Contribution
  • Designed responsive apps
New Product - UI & Service design
  • Companion chat bot, that takes the load off recruiting - FellowBot
Fanisko LLC / Cricking, Sports IT, (MNC)
2015 - 2016 | Principal Designer Contract, Remote.
"Negotiated and secured a budget increase of 15% for UX research initiatives, resulting in the discovery of key user insights that led to the pivoting of the app and attain current success."
“Conducted local Remote User Testing, with real users, using a remote, quick and inexpensive guerilla process.”
“I had the opportunity to conduct remote user research and testing in collaboration with Michigan State university, USA, Design faculty and students who are cricket fans.”
Key Contribution
  • Hired, built, managed and mentored a specialised UXD team
  • Researched Analytic data to validate stakeholder assumption
  • Redesigned and conducted user testing before the beta release
  • Pivoted the app from an impractical mobile game to a user centric fan following app.
Redesign - Native Mobile app & Service
  • Cricket Sport-centric App - unknown link
Hibrise Technologies, IT Products (Startup)
2012 - 2015 | Principal Designer Contract, Remote.
Key Contribution
  • Managed and mentored the UXD team
  • Designed innovative customer facing mobile products for its time. Designed to have common UI layouts across different platforms for a easy to maintain unified codebase and yet has the quality of native experience
New Products - Native Mobile apps & Services
  • Calendar Management App - EventAhead
  • Multi-cloud storage, media player - CloudPlayer
iThoughtz, Fintech IT (Startup)
2011 - 2012 | Principal Designer Contract, Remote.
Key Contribution
  • Used dashboard design techniques using industry-standard KPI
  • Maximized the use of Data visualization and micro-interaction.
  • Directed and created promo videos for share market investing
New Product - Mobile & Web App
Al Alef Arabia, IT Services (Startup)
2010 - 2016 | Director UXD, Hybrid, Fulltime, Remote.
“Built Dashboards, for mission-critical applications using KPIs, created custom Data Visualization to provide critical insights upfront within organizations with immense data. @Alef Arabia, for “Royal Saudi Air Force” of Saudi Arabia, and revived the economy of Egypt after the Arab spring, “Arab Lighthouse” in collaboration with the Arab League and ADB.
Integrated NLP for “National Security Council” of Saudi Arabia, and used Business intelligence and data analytics for “Dubai Courts of Justice”
Since 2013 Used pattern detection and NLP on social media interactions to ensure security of the nation and use the sentimental analysis to understand the sentiments of the people for better governance of a nation.
Key Contribution
  • Incorporated Business Intelligence, Machine learning, and Natural Language Processing techniques
  • Created assets for Business Development
  • Designed Dashboard for various sectors of the government
  • Envisioned Data Visualization, for web and Mobile
  • Implemented Service Design strategies
Notable Client Enterprise Products
  • Readiness, Commander Dashboard - Royal Saudi Air Force, Saudi Arabia
  • Unified Communications & Social Media Surveillance - National Security Council, Saudi Arabia
  • Economic Empowerment - Arab League, Dubai
  • Judicial Dashboard - Dubai Courts, Abu Dhabi
HCL Technologies, IT Services (MNC)
1999 - 2010 | Interaction Designer, Full-time, Chennai, Onsite.
Since 2002, Data visualizations, to make sense of data and bringing out useful and timely insights using Data visualizations, and data analytics to practice evidence based design.
@HCL Technologies, for Dashboards, like in logistics, risk mitigation, and mobile subscription churn, to name a few.
2001, Quality Assurance, using d
@HCL Technologies, I had the opportunity to Co-author and contribute to the Quality assurance process document for the software development process, This helped the company to eventually attain CMMI Level 3 in 2002.
2000, Accessibility Compliance
I have real time experience in implementing USA 508 accessibility guidelines for public websites and applications.
Key Contribution
  • Utilized Business Intelligence, Machine learning
  • Created material for Software services Business Development
  • Designed Dashboard for various sectors of the government
  • Data Visualization
  • Desktop, Mobile, Web, Kiosk, Palm, software Design
  • Service Design
Multiple Products & Services
  • Co-authored the Quality assurance process, of the software development, to Incorporate Design First approach. - ISO 9000
  • Spearheaded the redesign of logistics management due to the advent of new technologies like RFID and Internet - General Motors, Research & Development
  • Designed for mobile Apps in 2002 - Palm - Handheld devices , Windows Dot Net
  • Designed large number of cross compatible webApps - Supported Desktop, Mobile, and Kiosk
  • Designed Windows Software for Desktop - Supported Native, and Hybrid UI
  • Directed and Designed Multimedia Assets for Animation, Games, Video
90 Degrees, IT consulting Service,
1997 - 1999 | Independent Design Consultant, Chennai, Onsite.
Key Contribution
  • Consulted for building IT startups
  • Built online presence using the website, and SEO
  • Improved offline presence using print media marketing
  • Logo Design & Branding
  • Interaction Design, Information Architecture, Interface design, Visual design, Branding
Pioneering Projects
India’s First
🢒 Multilingual Email App - BharatMail
🢒 Movie Tickets Online - Clicktickets.com – Visual Design
Other
🢒 Consumer Centric WebApps - BharatMatrimony, BharatPlanet,
🢒 MNC Online Job Portal - hcljobs.com
🢒 Online Sports Portal - unknown link
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